Thoughts on journalism: an interactive future.

August 19th, 2008

In the past, media channels have flowed in one direction: from the disseminator to the audience. “Letters to the editor” often lost impact due to latency. Only a fraction could be acknowledged. Less would find their way into publication, and even then, only as a sidebar.

The Internet has changed the game. ExpoTV has adopted a style of “social commerce” that couples a powerful medium with interactive tools that let prospective buyers quiz a product’s owners.

This shift has inspired me to look forward to the future of car shoppers’ research habits. In my view, the process will naturally shift toward live, interactive Q&A sessions that match prospective buyers with current owners and unbiased enthusiasts. That’s why I’m hosting an experimental live Q&A session on stickam.com… tonight! The shindig starts at 6:30 PM Central Time. If you’re interested in cars, commerce, technology, or any mix of the three, I hope you’ll show up in support! Click here to see the highmileage.org Stickam page.

Many happy miles,
Adam

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